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Thursday, October 8, 2026
Newsbrit Media

TikTok Offers Viewers Power to Decrease AI-Generated Videos in Timelines

TikTok is introducing a new feature that permits them to reduce the quantity of artificial intelligence-produced content appearing in their feeds. This step comes as the company announced that it presently contains more than 1 thousand million AI videos.

Pilot Phase and Launch

This change is undergoing trials over the coming weeks before a global release. This advancement comes amid a rise in AI content, fueled by new AI video creators.

AI Proliferation Online

Studies have shown that approximately 10% of the quickest rising channels on a popular video site only show AI-generated videos. A significant portion of this material is considered low-quality AI content, a label for poor-quality, bulk-generated content that is frequently absurd or surreal.

Our research shows that numerous viewers like content made with AI tools, from AI artwork to science explainers, and we aim to offer the community the ability to increase or decrease of that, based on their own choices,” stated a spokesperson.

AI on the Platform

The service announced that there are now 1.3bn videos on its service identified as artificially created. Overall, over 100 mn videos are uploaded to the platform every day, making AI-generated material a relatively small portion of its total content library.

How to Adjust Settings

Members will be capable of limit or boost the level of artificial media they view by accessing the content preference setting in the platform and choosing the AI content topic. Further subjects that are already be adjusted under the filter cover current affairs, style, beauty, and dance.

Platform Guidelines

The platform’s policies mandate creators to identify lifelike artificially created content, and it bans harmful AI impersonations of public figures or emergencies. Any authentic-looking artificial content that is without a tag can be deleted under its community policies.

In addition, the service will henceforth add an artificially created watermark to content produced via its proprietary AI systems, or identified by an collaborative effort for spotting artificial media. This measure is aimed to deter users from seeking to bypass the labeling process.

Educational Initiatives

The platform is additionally establishing a $2m AI literacy fund for specialists and institutions to develop educational content about using AI responsibly. This initiative will support educational bodies specializing in teaching coding and technology.

Platform Protection

TikTok has justified its content review process, amid controversy over intentions to cut jobs for hundreds of review team members in the United Kingdom. It is planning to eliminate 439 jobs in its trust and safety department in the UK capital, with worker representatives and digital protection specialists voicing alarm that humans are being replaced by automated systems.

A trust and safety lead stated that human moderation would continue to be important, but AI can shield workers by eliminating the most graphic content ahead of it is viewed by staff. The platform stated a notable drop in shocking and graphic content reviewed by safety staff over the previous year due to reliance on its machine learning processes.

“We think that it’s essential to integrate people and machines to ensure user safety,” she said. “We’ll have humans as integral to the approach, but we also think it’s very important to limit contact with harmful content as swiftly, which is the area in which a extensive automated help is really helping us process content quickly.”
About the author

Sean Jones

Eleanor Vance is a seasoned journalist specializing in UK political reporting and international affairs, with over a decade of experience in media.

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